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Abdelhadi Laaouina

+212 6 61 07 49 33
Abdelhadi Laaouina – Your #1 Real Estate Agent in Marrakech
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Discover the world of Marrakech’s highest-end real estate
with Abdelhadi LaaouinaMorocco Sotheby’s International Realty

Discover secure transactions and high-value investment opportunities, from modern villas to historic riads.

Let us guide you on your journey.

Buy / sell with me
Who I am

12+ years in real estate and hospitality

Extensive experience guiding clients local and international through Marrakech’s dynamic luxury property market.

6+ years with Sotheby's International Realty

Advisor at Morocco Sotheby's International Realty, representing prime riads, villas and boutique hospitality assets.

Featured on

Financial Times  ·  Forbes Afrique  ·  Le Figaro

Signature service

Real estate and hospitality advisory

Backed by years of experience, a PhD in Tourism and numerous successfully completed transactions, I advise investors, family offices and private buyers on the acquisition, valuation and repositioning of luxury real estate and hospitality assets across Morocco.

Riads, guest houses and boutique hotels

Sourcing and off-market access to riads, maisons d’hôtes, kasbahs and boutique hotels in Marrakech and beyond.

Due diligence and valuation

Legal, technical and financial review, occupancy and yield analysis, and a clear view of each asset’s real value.

Share transfers (cession de parts)

Structuring and securing the acquisition of operating companies, from negotiation to closing with notaries and lawyers.

Positioning and operations

Concept, licensing and operator strategy to turn a property into a high-performing hospitality business.

Discuss a hospitality project

Trusted expertise. Tailored real estate solutions.

With years of experience navigating Marrakech’s luxury real estate landscape, I provide investors and buyers with personalized guidance, market insight, and access to exclusive properties — from historic riads to modern villas.

My mission is to make every transaction secure, strategic, and meaningful. Backed by an elite network and a deep understanding of local and international markets, I help clients achieve long-term success in one of Morocco’s most vibrant cities.

About me

Meet Abdelhadi

I came to Marrakech from the south of Morocco fourteen years ago for my studies, and I never left. Today, with a PhD in tourism and a background in hospitality, cultural mediation and property management, I help clients from around the world buy, sell and invest in the city I love, with honesty, discretion and a trusted team at their side.

12+ years
real estate and hospitality
6+ years
Sotheby’s International Realty

Abdelhadi Laaouina

More about me

Off-market

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My speciality

Helping you invest smartly in Marrakech’s luxury real estate

As a Real Estate Agent with a strong academic and professional background in tourism, cultural heritage and real estate, I provide tailored assistance to investors seeking opportunities in riads, guest houses, palaces, and hotels. Leveraging my expertise and deep market knowledge, honed through years of experience in the tourism, hospitality and real estate,

With a proven track record of success in real estate, market analysis, rental potentialities and delivering exceptional results for clients. With many years in the industry, I have a deep understanding of the real estate market in Morocco and Marrakech particularly and a passion for helping clients find their dream property. 
A deep understanding of the industry, international economic and financial landscapes, allowing me to navigate diverse markets with insight. This unique combination of real estate acumen and global financial awareness positions me to provide clients with comprehensive and strategic guidance in their property endeavors.

In the dynamic landscape of Marrakech real estate, I proudly achieved over 8 millions euros (more than 85 000 000 MAD) in sales in 2024, a testament to my innovative strategies and unwavering commitment to client success.
Proud to be a part of Sotheby's International Realty, where I honed my skills and gained valuable experience in the luxury real estate market.

I offer a profound analysis and understanding of this market. I help clients discover properties perfectly aligned with their needs and objectives. Whether you're a novice or seasoned investor, I'm committed to delivering exceptional service, ensuring seamless transactions every step of the way. Allow me to navigate the real estate journey with you, empowering you to make informed decisions. Reach out today to discuss your real estate aspirations!

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Luxury riad in Marrakech with roof terrace plunge pool and bathroom
Luxury riad interiors in Marrakech: living room, patio and bedroom

What clients say

Discover what investors, homeowners, and international buyers are saying about their experience working with a trusted expert in Marrakech’s luxury real estate market. Real stories. Real results.

Zineb. O

Abdelhadi is a great agent to work with! He is highly professional, has great communication skills, and is very passionate and knowledgeable about real estate in Morocco. He is extremely patient and will take his time to listen and assist you with whatever your project may be. I would highly recommend him to anyone looking to purchase a property in Marrakech!

Thomas. M

Having Abdelhadi at your side is a luck that you should strive for when you are looking for someone combining both intercultural -personal capabilities and reliability, cleverness, determination. Abdelhadi is a true asset, his accompaniment was exemplary and more than useful. Definitely a person worth working with and getting to know !

Mike. B

Most professional real estate agent in Marrakech. Highly recommend dealing with Abdel. Made the process of purchasing a property in Morocco very smooth.

Aissa. S

Abdelhadi is very professional and skilled. He supported me for my real estate project in Marrakech and he was always available, pleasant and he’s someone you can trust. I highly recommend Abdelhadi if you have a project in the Medina.

Othmane. G

I had the pleasure of working with Abdelhadi and can confidently recommend his expertise as a real estate consultant. His in-depth knowledge of the market, professionalism, and ability to truly understand his clients’ needs make him a valuable asset for any real estate project.Whether it’s for an investment, a purchase, or strategic advice, Abdelhadi delivers tailored and relevant solutions. I highly recommend him to anyone seeking reliable and effective guidance in the real estate sector.

Mélanie M

Abdelhadi is reliable and a pleasure to work with. Always attentive and available, I highly recommend him for his professionalism. His strong interpersonal skills, organization, and constant good mood truly stand out. Thank you again, Abdel!

Market insights

Stay informed with the latest trends, opportunities, and real estate news in Marrakech and across Morocco.

Villa or riad: which to choose in Marrakech?

October 24, 2026

Riad or villa? Lifestyle, maintenance, rentals and resale: the comparison I go through with my clients before they decide.

Read more

Housing tax in Marrakech: how it is calculated and what it costs

October 24, 2026

What does housing tax really cost in Marrakech? The scale, the 75% allowance, the municipal services tax and worked examples for an apartment, a riad and a villa.

Read more

Buying a riad in the Marrakech medina: the right questions and the right checks

October 24, 2026

The perfect riad does not exist: there is the one that suits you. The questions to ask yourself, then the checks to make before buying a riad in the medina.

Read more
Read more

Frequently asked questions

Have questions about investing in real estate in Marrakech or Morocco? Here are the most common inquiries I receive — answered clearly to help guide you through every step of your real estate journey.

I specialize in luxury real estate in Marrakech and across Morocco, including riads, guest houses, hotels, and palaces — particularly properties with strong investment potential in the tourism and hospitality sector.

Absolutely. I provide complete remote assistance, from property selection to legal and administrative guidance, making the entire process smooth and secure for international buyers.

Foreigners can freely purchase most types of real estate in Morocco, except for agricultural land. I guide my clients through the legal framework to ensure full compliance and a hassle-free acquisition.

Yes. I can connect you with trusted local professionals for renovations, interior design, and ongoing property management — especially valuable for investors managing rental properties or guest houses.

While ROI varies depending on the location, condition, and management, well-located riads and guest houses can yield attractive returns due to Marrakech’s strong tourism demand. I offer market insights to help estimate and optimize rental income potential.

Typically, it takes 6 to 12 weeks from offer acceptance to closing, depending on legal verifications and due diligence. I handle each step to ensure transparency and efficiency throughout the process.

With a background in tourism, hospitality, and luxury real estate — including experience with Sotheby’s International Realty — I offer a unique combination of market expertise, personalized service, and strategic insight tailored to investors and international clients.

Yes, I provide full support to homeowners looking to sell, including valuation, professional marketing, targeted exposure, and buyer screening to ensure serious inquiries and smooth transactions.

Book your personalized consultation

Get expert guidance tailored to your real estate goals in Marrakech. Let’s discuss your vision and explore the best opportunities together.

Ready to invest in Marrakech?

Let’s connect

Dr Abdelhadi Laaouina, luxury real estate advisor in Marrakech

Ready to invest in Marrakech?

Let’s connect

Get in touch

Whether you're ready to buy, sell, or simply explore your options, I'm here to guide you every step of the way. Feel free to reach out through the channel that suits you best.

Contact information

+212 6 61 07 49 33
al@sothebysrealty.ma

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