Discover secure transactions and high-value investment opportunities, from modern villas to historic riads.
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Backed by years of experience, a PhD in Tourism and numerous successfully completed transactions, I advise investors, family offices and private buyers on the acquisition, valuation and repositioning of luxury real estate and hospitality assets across Morocco.
Sourcing and off-market access to riads, maisons d’hôtes, kasbahs and boutique hotels in Marrakech and beyond.
Legal, technical and financial review, occupancy and yield analysis, and a clear view of each asset’s real value.
Structuring and securing the acquisition of operating companies, from negotiation to closing with notaries and lawyers.
Concept, licensing and operator strategy to turn a property into a high-performing hospitality business.
With years of experience navigating Marrakech’s luxury real estate landscape, I provide investors and buyers with personalized guidance, market insight, and access to exclusive properties — from historic riads to modern villas.
My mission is to make every transaction secure, strategic, and meaningful. Backed by an elite network and a deep understanding of local and international markets, I help clients achieve long-term success in one of Morocco’s most vibrant cities.
About me
I came to Marrakech from the south of Morocco fourteen years ago for my studies, and I never left. Today, with a PhD in tourism and a background in hospitality, cultural mediation and property management, I help clients from around the world buy, sell and invest in the city I love, with honesty, discretion and a trusted team at their side.
Abdelhadi Laaouina
Behind the scenes of luxury real estate in Marrakech: properties, visits and moments from the field.
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Off-market
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As a Real Estate Agent with a strong academic and professional background in tourism, cultural heritage and real estate, I provide tailored assistance to investors seeking opportunities in riads, guest houses, palaces, and hotels. Leveraging my expertise and deep market knowledge, honed through years of experience in the tourism, hospitality and real estate,
With a proven track record of success in real estate, market analysis, rental potentialities and delivering exceptional results for clients. With many years in the industry, I have a deep understanding of the real estate market in Morocco and Marrakech particularly and a passion for helping clients find their dream property.
A deep understanding of the industry, international economic and financial landscapes, allowing me to navigate diverse markets with insight. This unique combination of real estate acumen and global financial awareness positions me to provide clients with comprehensive and strategic guidance in their property endeavors.
In the dynamic landscape of Marrakech real estate, I proudly achieved over 8 millions euros (more than 85 000 000 MAD) in sales in 2024, a testament to my innovative strategies and unwavering commitment to client success.
Proud to be a part of Sotheby's International Realty, where I honed my skills and gained valuable experience in the luxury real estate market.
I offer a profound analysis and understanding of this market. I help clients discover properties perfectly aligned with their needs and objectives. Whether you're a novice or seasoned investor, I'm committed to delivering exceptional service, ensuring seamless transactions every step of the way. Allow me to navigate the real estate journey with you, empowering you to make informed decisions. Reach out today to discuss your real estate aspirations!
Discover what investors, homeowners, and international buyers are saying about their experience working with a trusted expert in Marrakech’s luxury real estate market. Real stories. Real results.
Stay informed with the latest trends, opportunities, and real estate news in Marrakech and across Morocco.
Forbes Afrique interviewed Dr Abdelhadi Laaouina (Morocco Sotheby’s International Realty) on why second homes in Marrakech have become a true investment for Africa’s wealthy.
Immobilier à Marrakech : Opportunité ou Illusion ? Marché immobilier à Marrakech dynamique grâce au tourisme L’immobilier à Marrakech connaît en 2024 un engouement sans précédent, porté par une demande touristique et résidentielle en forte hausse. Ce marché bénéficie d’une dynamique exceptionnelle alimentée par la…
What is Capital Gains Tax on Real Estate in Morocco? When you sell a property in Morocco for more than you paid, the government taxes your profit. This is known as Capital Gains Tax, or “Impôt sur la Plus-Value Immobilière (IPV)”. Because this tax applies…
Have questions about investing in real estate in Marrakech or Morocco? Here are the most common inquiries I receive — answered clearly to help guide you through every step of your real estate journey.
I specialize in luxury real estate in Marrakech and across Morocco, including riads, guest houses, hotels, and palaces — particularly properties with strong investment potential in the tourism and hospitality sector.
Absolutely. I provide complete remote assistance, from property selection to legal and administrative guidance, making the entire process smooth and secure for international buyers.
Foreigners can freely purchase most types of real estate in Morocco, except for agricultural land. I guide my clients through the legal framework to ensure full compliance and a hassle-free acquisition.
Yes. I can connect you with trusted local professionals for renovations, interior design, and ongoing property management — especially valuable for investors managing rental properties or guest houses.
While ROI varies depending on the location, condition, and management, well-located riads and guest houses can yield attractive returns due to Marrakech’s strong tourism demand. I offer market insights to help estimate and optimize rental income potential.
Typically, it takes 6 to 12 weeks from offer acceptance to closing, depending on legal verifications and due diligence. I handle each step to ensure transparency and efficiency throughout the process.
With a background in tourism, hospitality, and luxury real estate — including experience with Sotheby’s International Realty — I offer a unique combination of market expertise, personalized service, and strategic insight tailored to investors and international clients.
Yes, I provide full support to homeowners looking to sell, including valuation, professional marketing, targeted exposure, and buyer screening to ensure serious inquiries and smooth transactions.
Get expert guidance tailored to your real estate goals in Marrakech. Let’s discuss your vision and explore the best opportunities together.
Whether you're ready to buy, sell, or simply explore your options, I'm here to guide you every step of the way. Feel free to reach out through the channel that suits you best.
