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Abdelhadi Laaouina

Beyond Marrakech

Discover Morocco

I accompany clients investing all over the Kingdom, from Atlantic surf towns to imperial cities and the Saharan coast. Here are the destinations I know best.

Morocco’s most desirable destinations

Where to invest in Morocco

The Red City

Marrakech

Morocco’s luxury capital: riads, villas, palace hotels and the strongest international demand. The natural starting point for most buyers.

Atlantic charm

Essaouira

A UNESCO-listed walled port with a bohemian soul, constant breeze and a growing boutique-hotel scene. Riads in the medina, villas in the countryside.

Gateway to Europe

Tangier

Thirty minutes from Spain by sea, with a high-speed train to Rabat and Casablanca. A renaissance of cliff-top villas, the kasbah and new marinas.

The capital

Rabat

Elegant, green and diplomatic, with an Atlantic coastline and some of the best-preserved urban heritage in the country.

The economic hub

Casablanca

Morocco’s business centre: prime apartments in Anfa, the Corniche and new waterfront districts, with strong long-term rental demand.

Sun and surf

Agadir and Taghazout

Year-round sunshine, golf and world-class surf around Taghazout Bay, with integrated resorts and coastal villas.

Imperial heritage

Fès

The world’s largest car-free medina and Morocco’s spiritual capital: palaces and riads with exceptional craftsmanship, for heritage lovers and boutique projects.

The Saharan coast

Dakhla

A lagoon between desert and ocean, famous for kitesurfing and eco-tourism, with fast-growing hospitality and investment opportunities.

Mountains and kasbahs

The Atlas and Ouarzazate

Kasbahs, mountain lodges and valleys: the setting for unique retreats and nature-based hospitality projects.

Investing outside Marrakech?

From a kasbah in the Atlas to a lodge in Dakhla, I can help you source, assess and secure the right asset anywhere in Morocco.