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Abdelhadi Laaouina

Property prices in Marrakech have been on an upward trend in recent years, a dynamic largely shaped by the growth of tourism and by major international sporting events.

The impact of tourism on Marrakech real estate

Marrakech, known for its cultural and historical richness, has always been a favourite destination for travellers from all over the world. Over the years, the steady rise in visitor numbers has given the property market a strong boost. Foreign investment has flowed in, drawn by the city’s appeal and by the profitable opportunities offered by hospitality and short-term rentals. This increased demand has led to a notable rise in residential and commercial property prices, as investors look to benefit from the constant flow of tourists.

The 2030 World Cup and the 2025 Africa Cup of Nations

The announcement of the 2030 FIFA World Cup and the 2025 Africa Cup of Nations has strengthened this upward trend even further. These international sporting events have put Marrakech in the spotlight, attracting the attention of investors and developers. Preparations to host them have included major infrastructure projects, improving sports facilities, transport and accommodation. These improvements have not only made the city more attractive to visitors and residents, they have also pushed property prices higher.

In short, the evolution of property prices in Marrakech reflects economic growth driven by tourism and major international sporting events. Sustained demand, combined with investment in infrastructure and the city’s growing visibility on the world stage, has contributed to a significant rise in prices. For investors, Marrakech remains an attractive destination with continued growth potential, while for residents, rising prices are an increasing challenge in terms of housing affordability.

For more details, feel free to contact me directly on WhatsApp (+212 6 61 07 49 33), Instagram (@abdel.laaouina) or LinkedIn (Abdelhadi Laaouina), or book a consultation.

Abdelhadi Laaouina, PhD, is a luxury real estate advisor at Morocco Sotheby’s International Realty in Marrakech. He specialises in luxury real estate in Morocco, and in Marrakech specifically, with a focus on riads, heritage properties, villas and hospitality investment, and brings more than 12 years of experience in real estate and hospitality.

For more details, feel free to contact me directly on WhatsApp (+212 6 61 07 49 33), Instagram (@abdel.laaouina) or LinkedIn (Abdelhadi Laaouina), or book a consultation.

Abdelhadi Laaouina

Abdelhadi Laaouina, PhD

Abdelhadi Laaouina, PhD, is a luxury real estate advisor at Morocco Sotheby’s International Realty in Marrakech. He specialises in luxury real estate in Morocco, and in Marrakech in particular, with a focus on riads, heritage properties, villas and hospitality investment, and brings more than 12 years of experience in real estate and hospitality.

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