Marrakech real estate and tourism: a winning combination
Marrakech set a record in 2024 with 17.4 million visitors to Morocco, up 20% on the previous year. This tourism boom has a direct impact on the property market. Thanks to this influx, buy-to-let in Marrakech is more relevant than ever: demand for furnished short-term rentals is soaring, particularly on platforms such as Airbnb and Booking.
Growing rental demand: a driver of returns
Neighbourhoods such as Gueliz, Hivernage and the Medina have occupancy rates close to the highest in the country. As a result, owners benefit from highly profitable seasonal rentals. For any property investment in Morocco, Marrakech stands out as a safe bet for a rental project.
Why Marrakech attracts property investors
Quality of life and a pleasant climate
Only three hours by plane from Paris, Marrakech offers sunshine, an exceptional quality of life and unrivalled cultural richness. It appeals as much to European retirees as to young professionals looking for an inspiring place to live.
Favourable taxation
Marrakech also attracts investors thanks to favourable property taxation:
- capital gains tax limited to 20%;
- possible exemption after 8 years of ownership (main residence);
- tax treaties that avoid double taxation;
- free repatriation of capital for foreign investors.
All ideal conditions to secure a rental investment in Marrakech, with stable returns and a secure tax framework.
Who is investing in Marrakech?
Moroccans living abroad
Often driven by the wish to return home, they buy to prepare their return while enjoying immediate rental income.
European retirees
Attracted by the lower cost of living, the climate and safety, they choose Marrakech for a peaceful and active retirement.
Digital nomads
Ever more numerous, these remote workers look for well-connected apartments close to coworking spaces and the city centre.
Young Moroccans
With easier access to bank loans, buyers under 45 are entering the property market, diversifying demand.
Which type of property to choose?
- Traditional riads: very popular for tourism or cultural projects in the Medina.
- Modern villas: available in developing areas such as the Palmeraie or the Route de l’Ourika.
- City-centre apartments: perfect for young professionals or short-term rentals.
- Luxury real estate: high-end villas with pools, spas and golf access for a demanding clientele.
Contact me for more information
For more details, feel free to contact me directly on WhatsApp (+212 6 61 07 49 33), Instagram (@abdel.laaouina) or LinkedIn (Abdelhadi Laaouina), or book a consultation.
Abdelhadi Laaouina, PhD, is a luxury real estate advisor at Morocco Sotheby’s International Realty in Marrakech. He specialises in luxury real estate in Morocco, and in Marrakech specifically, with a focus on riads, heritage properties, villas and hospitality investment, and brings more than 12 years of experience in real estate and hospitality.
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For more details, feel free to contact me directly on WhatsApp (+212 6 61 07 49 33), Instagram (@abdel.laaouina) or LinkedIn (Abdelhadi Laaouina), or book a consultation.
Abdelhadi Laaouina, PhD
Abdelhadi Laaouina, PhD, is a luxury real estate advisor at Morocco Sotheby’s International Realty in Marrakech. He specialises in luxury real estate in Morocco, and in Marrakech in particular, with a focus on riads, heritage properties, villas and hospitality investment, and brings more than 12 years of experience in real estate and hospitality.